Picard

Picard bags: tradition meets modern design

With decades of fine leather craftsmanship, Picard combines traditional skills with contemporary style to create bags that impress with both quality and design. Since its founding in 1928, the German brand has stood for artisanal precision, premium materials like fine cowhide leather, and a clear focus on durability. Many production steps are carried out by hand, making every Picard bag a unique piece with character. Classic cuts are complemented by modern elements and clean lines—an expression of functional elegance. Particularly noteworthy is the commitment to sustainability: an increasing number of models are made from environmentally friendly tanned leather or meet strict environmental standards. This makes a Picard bag ideal for those who value quality, design and responsible action.

Wide variety: Picard bags, backpacks and wallets

Whether for women or men, Picard’s range offers the perfect accessory for every occasion. From elegant handbags and shoulder bags to practical crossbody bags, the selection is broad. Business bags and backpacks with smart interior organisation are also part of the repertoire. Particularly popular are Picard convertible backpack bags that can be worn as hand or backpack bags—perfect for urban commuters. In addition, Picard offers a variety of high-quality leather wallets visually coordinated with the bag lines. When you buy a Picard bag, you benefit not only from thoughtful design but also from a durable companion for everyday life, the office or leisure.

Popular series: Picard Berlin, Luis and Wave

The Picard Berlin series captivates with its minimalist design language and clear colours such as black, grey and dark red. The smooth cowhide leather gives the bags a timeless note that easily transitions from day to night. Another highlight is the Luis series, which features grained leather and modern backpack shapes—from rolltops and magnetic closures to compact designs with soft edges. Depending on the model, these bags offer up to 15 litres of storage and combine functionality with style. For those who prioritise sustainability, the Wave series is the perfect choice: this collection includes drawstring bags, crossbody bags and wallets made from chrome-free tanned, biodegradable leather—ideal for style-conscious trendsetters with environmental awareness.

Practical and stylish: Picard bags for everyday use

Picard bags are thoughtful companions for nearly every daily situation. For business, elegant briefcases with structured compartments are suitable, while comfortable backpack bags or lightweight crossbody bags excel for leisure and travel. Spacious Picard shopper bags also make a great impression when shopping or at the office—they offer room for laptops, documents and personal items without sacrificing style.

Frequent travellers appreciate Picard weekenders: these models provide ample space for short trips and combine refined looks with robust craftsmanship. Thanks to versatile designs, durable materials and precise workmanship, Picard bags become true all-rounders that seamlessly fit into any lifestyle.

Family values and high-quality bags since 1928

For over 90 years, Picard has stood for artisanal perfection and remains true to its roots in the digital age. Founded by Martin Picard and his sons, the company is still family-run and deeply rooted in Obertshausen—a region historically known for leather processing. Since the introduction of series production in 1935, the brand has continuously evolved without losing its values. Picard produces worldwide but pays close attention to fair working conditions and responsible material sourcing. The result: high-quality Picard bags that are stylish, durable and affordable. Those seeking quality at a fair price will find an excellent choice with a Picard bag.